About Us


ArborVantage Tree Care is a small, family owned business that has been proudly serving the Central Wisconsin Area since 2008. On January 1, 2020, Steve Hollar, one of the original co-founders of ArborVantage and ArborVantage Nursery (established in 2012), and his wife Ashley acquired complete ownership of ArborVantage. Steve and Ashley now own and operate the tree care business, with their team.

Our Team of Professionals

Steve Hollar Certified Arborist

Owner / Operator

Ashley Hollar Administrator

Owner / Administrator

Steve and Ashley both grew up in Sherry, WI.

Steve found his passion for tree care in 2001, he then enrolled in the Urban Forestry Program at MSTC and graduated in December of 2003.  Steve is an International Society of Arboriculture (ISA) Certified Arborist and a Licensed Pesticide Applicator.  Steve does majority of our client’s bids, but when he’s not doing estimates, he’s working right along side of the crew.  
Ashley left her career as an Ultrasonographer to take care of the day to day administrative responsibilities for ArborVantage.  Ashley has a passion for small businesses, she grew up being a part of two, local, family owned businesses.
Steve and Ashley married in 2010, and have three sons.  They enjoy camping, fishing,
home projects and time with their family.

Cole Elwood

Lead Arborist

Cole graduated with a

Bachelor’s Degree in Urban Forestry from UW-Stevens Point in 2016.
He joined  the ArborVantage crew in 
May of 2016.  

For four years, he worked with Steve on the crew every day.  He has learned the ins and outs of residential tree care, has become proficient at crane removals and takes great pride in his work. 

In 2020, Cole became the Lead Arborist at ArborVantage.

Cole enjoys hunting, fishing, and golfing in his spare time.

Nick Falkiewicz


Nick joined the ArborVantage Crew in June 2022.

He found his interest in
arboriculture & 
horticulture when he worked in a nursery. Not long after, he was hired at Davey Tree Experts in Illinois. 
Climbing caught his interest right away.  He was eager to learn the skills of becoming an Arborist.  His passion proved true in a short time, as he became a crew leader only after 3.5 years later.  His favorite part of his job is climbing big trees & felling trees of all sizes. 

In Nick’s spare time, he enjoys hiking, sight seeing and long car rides with his girlfriend.

Noah Lobner

Groundsman & Bucket Operator

Noah came to ArborVantage in April of 2021, after an 18 year career in law enforcement.   He is a driven and goal oriented person who has excellent communication and 

problem solving skills.  Noah enjoys interacting with clients and members of the public who may have questions about the tasks being completed.  Noah strives to be the best at everything he does, has a great attitude, and has rapidly adapted to his new career and role.

Noah lives in Loyal, WI with is wife and two children.  He enjoys spending time with his family, hunting, fishing and many other outdoor activities.

Brian Brost


Brian is a graduate of UW Stevens Point with a Bachelor’s Degree in Forestry Management.
rian became a part of the ArborVantage team in August of 2020.   His previous experience as a Forester in central Wisconsin brings value to the teams knowledge. 

He also is a Licensed Pesticide Applicator Professional. Brian enjoys being outside, seeing and evaluating the different tree species.

Out side of work Brian enjoys spending time with his family, playing softball, hunting and working on demo cars.

John Hafenbredl

Grapple Truck Operator

John became a part of ArborVantage in the spring of 2019. 
He is an important part of our team, making sure each job is left without debris or hazards as well as 
helping make sure our equipment runs smoothly.
John graduated from Auburndale High School, and grew up with experience in the dairy industry as well as agriculture.  He has many years of experience driving and maintaining heavy equipment and trucks.   
Outside of work John enjoys hunting, fishing, and riding his UTV.  He also enjoy’s camping and pontooning with his wife, children, and dogs.

Why Choose Us

Financial Protection

Our company is fully insured and licensed, giving you peace of mind that your property is protected and that we adhere to the highest safety standards.

Best Rates

We offer competitive pricing and transparent estimates, ensuring that you get the best value for your investment in tree care services.

Sustainable Approach

We are passionate about trees and the role they play in our environment, and we are committed to preserving and protecting them for future generations.